A creative and dedicated team turning bookkeeping into an art form.

Geeta Badkar

Born of two immigrant parents from opposite sides of the globe—and any spectrum you can imagine—Geeta embodies a similar juxtaposition as an analytical yet artful bookkeeper (yes, it’s possible!).

Roused by her Indian father who talked big and dreamed even bigger, and her Danish mother’s common sense and protection of the dare-to-dream mentality, Geeta reveled in the chaos of her dual identity and used it to her benefit throughout her professional career. After graduating summa cum laude from Pomona College (Claremont consortium) with a B.S. in Biology (but not before an existential awakening on a study abroad trip that led her to *almost* pursue becoming a nun in the Himalayas), Geeta veered from the academic environment to pursue a career at a swanky contemporary art gallery on Newbury Street in Boston (as one does). Bolstered by the rigors of her education and her innate creative spirit, she soon became the director and discovered some serious business chops to boot.

From science to art, from east to west (remember that whole dichotomy thing?), Geeta eventually returned to her natal home in Los Angeles to help her father’s growing business, becoming the Chief Financial Officer of an international manufacturing and import/export company based in Los Angeles and China. She held the position for ten years before starting her own business specializing in bookkeeping and business management in 2011.

Geeta’s clients are the lucky benefactors of the burning conflict between her right and left brain, for the equal application of these opposing forces results in her ability to develop streamlined systems and processes run with an exacting degree of perfectionism, but all in the service of keeping the client’s big picture in mind—in other words, while Geeta actually enjoys getting down in the weeds, she never gets lost in them.

Geeta sees art in the patterns of bookkeeping (it’s true!). While there may only be one right answer (2 +2 always equals 4), there are many paths to get there; finding the best, most efficient path for each business’ specific needs can be both creative and challenging. She finds it satisfying to create order out of chaos, gleaning invaluable knowledge and business insight from the patterns of information that emerge once the detritus is cleared away.

Geeta works with artists, designers, architecture and construction firms, talent agencies, producers, writers, therapists, web commerce and retail shops, property management companies, real estate owners, agents and investors, those in the professional services industry, and so many more.

In her free time, Geeta’s other interests include pottery and jewelry making, passions that both complement and act as a salve to the intense concentration involved in bookkeeping. And no matter how busy she is, she always manages to squeeze in lots of quality time with her beloved husband and son, and family and friends. After all, even the most eclectic of number enthusiasts knows that the true art of life lies in balancing not just the books, but life.